Help & Pricing Guide
WhatsApp messaging costs, templates & best practices
WhatsApp Messaging Costs
Meta's official per-message pricing by region
Marketing
Promotions, offers
₹1.09
per message
Utility
Bookings, confirmations
₹0.145
per message
Authentication
OTPs, verification
₹0.145
per message
Service
Customer replies to you
FREE
per message
✅ Within 24hr window
⚠️
+18% GST is applicable on top of Meta's charges in India.
Live Cost Calculator
Estimate your broadcast cost before sending
1,000
100100,000
Estimated Cost
1,000 × ₹1.09₹1,090.00
+ GST (18%)₹196.20
Total₹1,286.20
💡
Pro Tip: Use the Free Service Window!
Encourage your customers to message you first — then you can reply freely within the 24-hour service window at NO COST! This is the most cost-effective way to have conversations on WhatsApp.